  The dealership operating system — built by dealerships, for dealerships

A boat dealership management system built for the 21st century.

We've worked with some of the most successful, top-rated boat and marine dealerships in the country to build a system from the ground up — rooted in the latest open-source technology.

It's time to FINALLY use our knowledge of the boating industry, technology, and marketing to work SMARTER, not harder, to grow your dealership.

app.boateros.com/inventory

BoaterOS inventory dashboard — listings, brands, stock numbers, prices, and brokers in one view

Book a demo Platform tour

Deployed at Harborline MarineCoastal YachtsFish Tale BoatsAnchor PointGulf Stream Marine

/ one platform

Everything the dealership touches, in one place.

01

One record of truth

Every boat, trailer, and trade-in in one record — multi-location, galleries, pricing tiers, live website sync.

02

Leads that don't drift

Forms, chat, calls, and trade-ins routed, deduped, and scored. Every buyer follows a single thread.

03

Service that bills itself

Techs, parts, warranty, and invoices with a full history per hull — and margin the principal trusts.

/ outcomes

What it actually does for your dealership.

Get you more deals

Every lead routed, scored, and worked the same day — no buyer ever falls through the cracks.

Increase revenue

Faster turns, tighter F&I, and AI listings that sell hulls before a rep ever picks up the phone.

Improve your CSI scores

A customer portal and service history that keep buyers informed, on time, and coming back happy.

Simplify things

Inventory, CRM, service, F&I, and your website on one backend your whole team can actually read.

/ the platform

Eight modules, one backend.

Every part of the dealership — sales, service, finance, marketing — on a single system, built to talk to itself.

Inventory OS

Every boat, every trailer, every trade-in — one record of truth.

Leads & CRM

Routed, deduped, scored. Never lose a lead to a spreadsheet.

Service

Techs, parts, warranty. Full service history per hull.

F&I + Title

Quote, pre-approval, title, registration. TCPA-compliant.

Dealer Website

Next.js, SSR, schema.org. Loads in <1s on 4G.

Mobile Companion

VIN scan, floor visits, deposits, messages.

Customer Portal

Saved boats, service records, warranty.

Analytics

Live dealer-principal dashboard. Not month-end.

app.boateros.com/customers

BoaterOS Customers view — verified customers with purchase history, boats owned, service spend, and join date

/ leads & crm

Every buyer, on one calm timeline.

No more spreadsheets or three reps calling the same lead. BoaterOS gives every buyer one record — source, conversations, boats viewed, and the next move.

+Auto-dedupe across forms, chat, phone, and walk-ins

+Lead scoring tuned to your close patterns

+Hand-offs that keep the full conversation history