Flat monthly rate per dealership. Unlimited users, unlimited devices, unlimited hulls (within your tier). Migration included. 30-day money-back. The price you see is the price you pay.
No per-seat fees — your detail techs log in for free
Migration from DockMaster / Lightspeed / IDS included
30-day money back, no questions Annual contracts, monthly billing Wire, ACH, or card
The math
Today's stack vs. BoaterOS.
A typical single-location dealer already pays ~$8,000/mo across six tools. BoaterOS is $10,000 — and replaces every one of them. The $2,020/mo delta pays back the first week after go-live.
◆ Today's stack
6 vendors · 4 logins
Paid to six companies who don't talk to each other.
DockMaster
DMS · desktop
$900/mo
WordPress agency
Website + maintenance
$2,400/mo
HubSpot
CRM · Pro tier
$1,200/mo
Mailchimp
Email marketing
$300/mo
Constant Contact
SMS + legacy email
$180/mo
Sales ops time
~15 hrs/wk × $50/hr
$3,200/mo
Monthly total$7,980
Plus: time lost reconciling data, leads dropped between tools, and a website that hasn't shipped a new feature since 2019.
◆ BoaterOS · Dock plan
1 vendor · 1 login
Everything your dealership runs on, one contract.
Inventory + Syndication
Boat Trader, YachtWorld, your site
CRM + Leads
Every channel, deduped, scored
Service + F&I + Title
Full deal jacket, e-sign
Dealer Website
Next.js, SSR, schema.org
AI Stack
Companion + Comparisons + Listings
Mobile + Portal + Analytics
Unlimited users, unlimited devices
Monthly total$10,000
Delta: +$2,020/mo over your current stack. Fish Tale saw a 47% lift in qualified leads in month one — the delta paid back in 6 days.
+$2,020
Delta vs. today's stack
per month
47%
Lift in qualified leads
Fish Tale, month 1
~15 hrs
Sales ops time reclaimed
per week, per location
6 days
Delta payback period
after go-live
Head to head
The honest comparison.
Every competitor we respect, and how BoaterOS actually stacks up. No cherry-picked features.
Feature
DockMaster
Lightspeed EVO
BoaterOS
Built this decade
Runs on any device (Mac, iPad, phone)
AI buyer chat, built-in
AI-generated listing copy
Real-time inventory sync to your website
Unlimited users, flat per-dealership price
Migration included (no CSV hell)
SOC 2 + TCPA + WCAG 2.0
Partial
One vendor for DMS + website + CRM
Pricing FAQ
The questions CFOs ask before signing.
Is this per dealership or per location?
Per dealership entity. A single LLC with three rooftops is one Marina plan — $18,500/mo flat, unlimited users across all locations. If you operate as three separate legal entities, you'd run three Dock plans (or talk to us about a Fleet discount).
What happens if I go over my hull limit?
Nothing immediate. Dock includes ≤150 hulls on the lot at any one time — it's a soft ceiling. If you grow past it two months in a row, we'll ping your CSM and propose a Marina upgrade. We never cut off service mid-quarter.
How does multi-location pricing work?
Marina covers up to 3 locations. Locations 4 and 5 are +$3,000/mo each. Once you hit 6 rooftops or run multi-brand, you're in Fleet territory and we build a custom quote around your structure.
Is there a setup fee?
No setup fee. Migration from DockMaster, IDS Astra, Lightspeed EVO, or a custom stack is included in every plan — that covers data migration, website rebuild, staff training, and a parallel-running period before cutover.
What's included in migration?
Data migration from your current DMS (customers, inventory, service history, deal jackets), a new Next.js website with your existing content + URLs preserved, staff training across two sessions, 2-week parallel run, and a dedicated migration manager for the 6 weeks.
Can I pilot it at one location first?
Yes. Dealer groups on Fleet commonly pilot at one rooftop for 60 days before rolling out to the group. Pricing during pilot is Dock ($10k/mo) and converts into the group contract on go-live at the remaining locations.
◆ Next step
Run the numbers on your dealership.
30-minute call. We'll build the stack-vs-stack delta against your actual tools and send you the sheet. Sign or don't.