◆ About

We build dealer software the way dealers wish software was built.

Our CEO Priya Sharma grew up in a Fort Myers boat dealership her grandfather opened in 1961. She watched her dad wrestle DockMaster for twenty years — export CSV, email to the website guy, wait, repeat. BoaterOS is what she wishes he had.

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Our thesis

Three things we believe, unreasonably.

We're not building a better DockMaster. We're replacing the category.

The boat industry runs on Windows-era software.

DockMaster, IDS Astra, Lightspeed EVO — all built before the iPhone. Dealers patch their workflow with Excel, Mailchimp, and a WordPress site they can't edit. The industry deserves a platform built this decade.

AI closes deals when dealers sleep.

A $400k boat buyer googles at 11pm on a Sunday. If your website can't answer, you lost them to a dealer 400 miles away who happened to pick up. We built AI that sells like your best rep — without a shift differential.

One vendor beats six.

A modern dealership shouldn't need DockMaster + HubSpot + Mailchimp + WordPress + Excel + DocuSign. One database. One login. One bill. One vendor to call when something breaks.

The team

A dealer's daughter, and the best operators we know.

Founder-led. Dealer-obsessed. We pair people who have shipped real software at scale with people who have actually worked a dock.

Priya Sharma

Co-founder & CEO

ex-Stripe · 3rd-gen Fort Myers dealer family

Alex Volkov

Co-founder & CTO

ex-Ramp · ex-Palantir

Marcus Chen

Head of Product

ex-Shopify

Jess Okonkwo

Head of Design

ex-Linear

David Park

Head of AI

ex-Anthropic

Sophia Reyes

Head of Customer

ex-Flexport

◆ Our investors

Backed by funds that back category-definers — and the industry we serve.

Coastal Ventures (seed lead)Naval VCMarine Dealer AssociationFounding Angels

Seed round closed Q4 2024 · Series A in planning

◆ Customer voice

"These folks understood a boat dealership from the first call. I've been pitched by 40 DMS companies in 30 years. Nobody ever asked about the slip lease."

Ron Berman

Dealer Principal · Fish Tale Boats

◆ Next step

Come see what we built for you.

30-minute demo with a founder. We'll show you the exact software a dealer's daughter wishes her dad had.

Book a demo See open roles