Resources/Customers
◆ Customers

The dealers running on BoaterOS.

Seven dealerships, 13 locations, 562 active hulls. Every one of them replaced at least three separate vendors to get here. These are their stories.

7
Dealerships live
Across 13 locations
562
Active hulls on platform
As of Apr 2026
$18.4M
Monthly revenue tracked
Aggregate, all dealers
99.97%
Platform uptime
Trailing 90 days
Every dealer, live in production

The ones who switched first.

These teams made the call in 2025 and 2026. They gave up the comfort of DockMaster and a stack of marketing tools for one backend. They're on the record.

◆ Featured story
Fish Tale Boats
Fish Tale Boats
Fort Myers, FL · 3 locations · 108 hulls

“We replaced DockMaster, our website, our CRM, and two marketing tools.”

All 8 modulesAI StackMulti-location
Live since Jan 2026 Read case study
Harborline Marine
Harborline Marine
Annapolis, MD · 2 locations · 74 hulls

“Boat Companion runs our top of funnel overnight. 320 qualified leads in Q1.”

All 8 modulesAI Stack
Live since Nov 2025 Case study soon
Coastal Yachts
Coastal Yachts
Newport, RI · 1 location · 42 hulls

“Listing copy that used to take a weekend now ships before the photographer leaves.”

AI StackBrokerage
Live since Oct 2025 Case study soon
Anchor Point Brokerage
Anchor Point Brokerage
San Diego, CA · 1 location · 61 hulls

“Finally a DMS that doesn't assume every boat we touch is new.”

BrokerageAI Stack
Live since Dec 2025 Case study soon
Trident Marine Group
Trident Marine Group
Jacksonville, FL · 4 locations · 186 hulls

“Rollup analytics across four stores, in one dashboard. Nothing else does this.”

All 8 modulesMulti-locationSSO
Live since Aug 2025 Case study soon
Gulf Stream Marine
Gulf Stream Marine
Galveston, TX · 2 locations · 58 hulls

“Service schedule and F&I live in the same app my techs already use. Mic drop.”

All 8 modulesService-heavy
Live since Feb 2026 Case study soon
Marathon Yacht Sales
Marathon Yacht Sales
Marathon, FL · 1 location · 33 hulls

“We switched in six weeks and sold three hulls during the migration window.”

All 8 modulesAI Stack
Live since Mar 2026 Case study soon
◆ The customer mix

Who's running BoaterOS — by business shape.

The platform doesn't care whether you move 3 Tiaras a quarter or 300 bowriders a month. It adapts to the shape of your floor.

New boats 68%
Brokerage 22%
Service-heavy 10%
New boats · 68%Brokerage · 22%Service-heavy · 10%Avg 2.1 locationsAvg 80 hullsAvg 6-week go-live
In their words

What dealer principals say when the sales pitch ends.

Not a case study page. Not a curated testimonial. These are the emails, Slack messages, and phone calls we get after week six.

“The AI Companion qualified 2,318 leads in Q1 — at 2am, 4am, on Christmas. I went back and looked. Six of them became signed contracts.”
RB
Ron Berman
Dealer principal · Fish Tale Boats
“My sales manager gained back 15 hours a week. She spent it on the lot closing, not in HubSpot.”
DO
Dana Ortiz
GM · Harborline Marine
“The listing copy is the unlock. Every hull gets a $500 description the moment the specs land. Google loves it.”
SW
Sam Whitcombe
Marketing lead · Coastal Yachts
“I can run a pricing audit across 186 hulls in ninety seconds. In DockMaster I couldn't run one at all.”
PD
Priya Desai
COO · Trident Marine Group
“Our service manager stopped printing work orders. The iPad lives on the bench now.”
ET
Ellis Tran
Dealer principal · Gulf Stream Marine
Integrations

The tools you already use. Still work.

BoaterOS is the hub. Everything else connects to it — and you keep the partners that actually matter to your business.

Boat Trader
Listing syndication
YachtWorld
Listing syndication
Trident
Marine finance
Ally
Marine finance
LightStream
Marine finance
DockMaster
Nightly sync
Twilio
SMS + TCPA
Mailchimp
Email
Stripe
Deposits + payments
Google Analytics 4
Web analytics
Meta Ads
Conversion sync
BRP
OEM feed
◆ Next step

Your dealership could be next.

30-minute demo. We'll pull your public inventory, run the AI Companion on it, and show you what month one looks like.

Book a demo Read Fish Tale's full story