The pains we hear every week from principals who grew from one store to several. None of them are about boats.
Your controller spends the first week of every month stitching together three DMS exports into one spreadsheet so you can see group-level revenue. By the time you have a number, it's already stale.
Fort Myers prices a Grady 307 at $324,900. Naples quietly discounts it to $318,500. Neither GM knows. A buyer walks in with the screenshot. You lose the deal and a little trust.
A Tiara sits 90 days in Marathon. You want it in Fort Myers. That's two DMS entries, a photo re-upload, and a GM-to-GM phone call. By the time it's listed, another week is gone.
Every hull at every location lives in one table. Filter by lot. Transfer with one click — photos, history, pricing trail and all. See aging by location at a glance, move what's stale.
Revenue by location, unit mix, aged inventory, at-risk deals — rolled up in real time. When your Monday 7am coffee question is 'how did we do?', the answer is already on the screen.
Fish Tale · Fort Myers and Fish Tale · Naples can feel like two separate dealerships to a buyer — different accent color, different tagline, different inventory feed — and still share a single CRM, inventory table, and deal jacket.
Marina is the right fit for 2–3 location groups. Fleet is where multi-brand operators with 4+ locations land.
"Multi-location is where this system earns its keep. Before BoaterOS, Monday morning meant the controller calling each GM for their numbers. Now the principal opens one dashboard with their coffee and already knows the week before anybody picks up."
BoaterOS is the hub. Here is exactly what is wired today, what we proved on Fish Tale, and what is on the roadmap. No vapor.
30-minute demo with our solutions architect. Bring your locations, your brands, your existing vendors — we'll map the migration on the call.