Capture every lead, qualify it with AI 24/7, and route it in one pipeline so deals stop dying on the seam between website, CRM, and spreadsheet.
Get paper out of the bay. Digital work orders, a live dispatch board, e-sign estimates, and warranty packets assembled at close.
Every call, text, and email on one customer timeline, from a dealership number, with an AI Companion that answers around the clock.
One serialized record drives count, ledger, website, and title at once, so live P&L by location and department is on one dashboard.
One backend, one bill, one source of truth across sales, service, inventory, accounting, website, and AI. Migration included.
A proven six-week migration off DockMaster, run on the Fish Tale playbook with zero lost selling days.
Rollups, inter-store transfers, and per-rooftop P&L for dealer groups running more than one store.
The full operating system, priced and scoped for the independent single-rooftop dealer.
Fish Tale Boats replaced a fragmented stack of DMS, website, CRM, and spreadsheets with BoaterOS — and saw $1M+ in new pipeline in month one. Book a demo to see it for your dealership.