Resources/Customers
◆ Customers

The dealers running on BoaterOS.

Fish Tale Boats · Fort Myers, FL · 3 locations runs its entire dealership on BoaterOS — one backend in place of DockMaster, a website, a CRM, and two marketing tools. Below, their story alongside representative profiles for every shape of dealer we serve.

3
Live locations on BoaterOS
Fish Tale Boats · Fort Myers, FL
108
Active hulls managed
New, brokerage, and service
8 / 8
Modules in production
Full platform, one backend
99.97%
Platform uptime
Trailing 90 days
One live customer · representative profiles

The one who switched first.

Fish Tale Boats is live in production and on the record. The cards marked representative example illustrate how dealers of other shapes — brokerage-heavy, multi-location, service-first — run on the same backend.

◆ Live customer
Fish Tale Boats
Fish Tale Boats
Fort Myers, FL · 3 locations · 108 hulls

“We replaced DockMaster, our website, our CRM, and two marketing tools.”

All 8 modulesAI StackMulti-location
Live since Jan 2026 Read case study
Representative example
Harborline Marine
Harborline Marine
Annapolis, MD · 2 locations · 74 hulls

“Boat Companion runs our top of funnel overnight. 320 qualified leads in Q1.”

All 8 modulesAI Stack
New boats Illustrative profile
Representative example
Coastal Yachts
Coastal Yachts
Newport, RI · 1 location · 42 hulls

“Listing copy that used to take a weekend now ships before the photographer leaves.”

AI StackBrokerage
Brokerage-heavy Illustrative profile
Representative example
Anchor Point Brokerage
Anchor Point Brokerage
San Diego, CA · 1 location · 61 hulls

“Finally a DMS that doesn't assume every boat we touch is new.”

BrokerageAI Stack
Brokerage Illustrative profile
Representative example
Trident Marine Group
Trident Marine Group
Jacksonville, FL · 4 locations · 186 hulls

“Rollup analytics across four stores, in one dashboard. Nothing else does this.”

All 8 modulesMulti-locationSSO
New + service Illustrative profile
Representative example
Gulf Stream Marine
Gulf Stream Marine
Galveston, TX · 2 locations · 58 hulls

“Service schedule and F&I live in the same app my techs already use. Mic drop.”

All 8 modulesService-heavy
Service-heavy Illustrative profile
Representative example
Marathon Yacht Sales
Marathon Yacht Sales
Marathon, FL · 1 location · 33 hulls

“We switched in six weeks and sold three hulls during the migration window.”

All 8 modulesAI Stack
New boats Illustrative profile
◆ Built for every dealer shape

The dealer types BoaterOS is built to run.

The platform doesn't care whether you move 3 Tiaras a quarter or 300 bowriders a month. It adapts to the shape of your floor — the mix below shows the configurations we model for.

New boats 68%
Brokerage 22%
Service-heavy 10%
New boats · 68%Brokerage · 22%Service-heavy · 10%1–4 locations30–200 hulls~6-week go-live
In their words

What it sounds like when the sales pitch ends.

The first quote is from Fish Tale Boats, our live customer. The rest are representative scenarios that show how each kind of dealer puts BoaterOS to work.

◆ Live customer
“The AI Companion qualifies our leads around the clock, at 2am, 4am, on holidays. After it went live, our qualified leads were up 47% quarter over quarter.”
FT
Dealer principal
Fish Tale Boats · Fort Myers, FL
Representative example
“My sales manager gained back 15 hours a week. She spent it on the lot closing, not in HubSpot.”
◆
Sales manager
New-boat dealer · Representative scenario
Representative example
“The listing copy is the unlock. Every hull gets a $500 description the moment the specs land. Google loves it.”
◆
Marketing lead
Brokerage-heavy dealer · Representative scenario
Representative example
“I can run a pricing audit across 186 hulls in ninety seconds. In DockMaster I couldn't run one at all.”
◆
Operations lead
Multi-location group · Representative scenario
Representative example
“Our service manager stopped printing work orders. The iPad lives on the bench now.”
◆
Service manager
Service-first dealer · Representative scenario
Integrations

The tools you already use. Honestly mapped.

BoaterOS is the hub. Here is exactly what is wired today, what we proved on Fish Tale, and what is on the roadmap. No vapor.

Wired today
Live in the BoaterOS app right now.
Stripe
Deposits, POS, billing
Plaid
Bank rec
Documenso
E-sign
Supabase
Database, auth, RLS
DockMaster
One-time migration
Proven at Fish Tale
Built and run in production on our pilot dealer. Porting into the platform.
Boat Trader
Listing syndication
Google Analytics 4
Web analytics
Meta Ads
Conversion tracking
On the roadmap
Specced, not wired yet. We will not pretend otherwise.
QuickBooks / Xero
GL sync
Twilio
SMS + TCPA
Marine lenders
F&I pre-approval
◆ Next step

Your dealership could be next.

30-minute demo. We'll pull your public inventory, run the AI Companion on it, and show you what month one looks like.

Book a demo Read Fish Tale's full story