Platform/Dealer Website

◆ Platform · Dealer Website

A dealer website that actually sells boats.

Next.js on Vercel edge. Schema.org on every listing. AI-written copy indexed within 24hrs. Inventory syncs in real-time from your DMS. Not a WordPress theme with a photo gallery bolted on.

Next.js, SSR, schema.org on every hull
Loads in <1s on 4G (Lighthouse 98 perf)
AI-written listings indexed within 24hrs
Inventory syncs real-time from your DMS

Book a demo See a live BoaterOS site

What changes

Your website is the top-of-funnel.

If your site loads in 4.2 seconds on an iPhone in a boat showroom, you're losing half your leads before they speak to a human. We rebuild it.

Your site should load in <1s

Next.js on Vercel edge network. Images served as AVIF. Fonts subset + preloaded. Every listing pre-rendered.

Schema.org on every hull

Structured data for Vehicle listings means Google understands your inventory as products, not pages. Rich results in the SERP.

AI-written listings, indexed fast

When a hull goes live, BoaterOS pings the Google indexer via IndexNow. 24hrs typical time to SERP, not 3 weeks.

Inventory syncs in real-time

Dealer updates price in the DMS at 9:02am. Your public site reflects at 9:02:01am. No cron job, no refresh button.

Mobile-first, actually

68% of your traffic is on iPhone. Your site renders below the fold in <800ms on mid-tier LTE. We tested at a marina.

99.99% uptime SLA

Vercel edge network, multi-region. Selling season storms don't take your site down. Your competitors' WordPress setups don't have this.

01 · Performance

Lighthouse 98. On every page. Every day.

Next.js App Router, partial prerendering, image optimization, font subsetting. Vercel edge network means your marina visitor in Marathon gets the same <1s load as your Fort Myers walk-in.

Next.js 15 · App Router · edge runtime
AVIF image pipeline · CDN-served
Font subsetting + preloading
Performance budgets enforced in CI

Lighthouse · /inventory · mobile

Performance

Accessibility

100

Best Practices

100

SEO

◆ LCP 0.84s · FID 8ms · CLS 0.001 · all green

listing-ydv48219.html · embedded JSON-LD <script type="application/ld+json">

{
  "@context": "https://schema.org",
  "@type": "Vehicle",
  "name": "2024 Grady-White Freedom 307",
  "vehicleIdentificationNumber": "GRT40912B324",
  "modelDate": "2024",
  "fuelType": "Gasoline",
  "numberOfAxles": 0,
  "offers": {
    "@type": "Offer",
    "price": "324900.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "seller": {
      "@type": "AutoDealer",
      "name": "Fish Tale Boats"
    }
  },
  "additionalProperty": [
    { "@type": "PropertyValue", "name": "Length", "value": "31′ 2″" },
    { "@type": "PropertyValue", "name": "Engines", "value": "Twin Yamaha 300" }
  ]
}

02 · SEO + schema

Google understands your hulls as products.

Every listing renders schema.org Vehicle JSON-LD. Structured data means rich results in the SERP — price, availability, specs — and better ranking in Google Shopping and local pack.

schema.org/Vehicle on every listing
IndexNow ping on new listings (24hr avg)
Auto sitemap.xml + robots.txt
Open Graph + Twitter Cards pre-rendered

03 · Conversion

Funnel you can actually see.

Pageview → inquiry → qualified → showing → close. Every step measured per listing, per channel, per campaign. You learn which hulls convert and which just rack up pageviews.

Per-listing conversion funnels
Channel attribution (organic / Boat Trader / paid)
A/B tests on listing copy + photos
Drop-off alerts when a high-value hull stalls

Funnel · last 30d · all inventory

Pageview · listing

38,412 100%

Inquiry · form or AI chat

2,187 5.7%

Qualified · budget + timing

814 2.1%

Showing · booked

312 0.81%

Closed · deal signed

47 0.12%

Pageview → close · 0.12% Industry avg · 0.04%

Integrations

The tools you already use. Still work.

BoaterOS is the hub. Everything else connects to it — and you keep the partners that actually matter to your business.

Boat Trader

Listing syndication

YachtWorld

Listing syndication

Trident

Marine finance

Ally

Marine finance

LightStream

Marine finance

DockMaster

Nightly sync

Twilio

SMS + TCPA

Mailchimp

Stripe

Deposits + payments

Google Analytics 4

Web analytics

Meta Ads

Conversion sync

BRP

OEM feed

A dealer website that actually sells boats.

Your website is the top-of-funnel.

Your site should load in <1s

Schema.org on every hull

AI-written listings, indexed fast

Inventory syncs in real-time

Mobile-first, actually

99.99% uptime SLA

Lighthouse 98. On every page. Every day.

Google understands your hulls as products.

Funnel you can actually see.

The tools you already use. Still work.

Send us your site. We'll rebuild it.