Platform/Dealer Website

◆ Platform · Dealer Website

A dealer website that actually sells boats.

Next.js on Vercel edge. Schema.org on every listing. AI-written copy indexed within 24hrs. Inventory syncs in real-time from your DMS. Not a WordPress theme with a photo gallery bolted on.

Next.js, SSR, schema.org on every hull
Loads in <1s on 4G (Lighthouse 98 perf)
AI-written listings indexed within 24hrs
Inventory syncs real-time from your DMS

Book a demo See a live BoaterOS site

What changes

Your website is the top-of-funnel.

If your site loads in 4.2 seconds on an iPhone in a boat showroom, you're losing half your leads before they speak to a human. We rebuild it.

Your site should load in <1s

Next.js on Vercel edge network. Images served as AVIF. Fonts subset + preloaded. Every listing pre-rendered.

Schema.org on every hull

Structured data for Vehicle listings means Google understands your inventory as products, not pages. Rich results in the SERP.

AI-written listings, indexed fast

When a hull goes live, BoaterOS pings the Google indexer via IndexNow. 24hrs typical time to SERP, not 3 weeks.

Inventory syncs in real-time

Dealer updates price in the DMS at 9:02am. Your public site reflects at 9:02:01am. No cron job, no refresh button.

Mobile-first, actually

68% of your traffic is on iPhone. Your site renders below the fold in <800ms on mid-tier LTE. We tested at a marina.

Built on Vercel's edge network

Multi-region edge delivery. Selling season storms don't take your site down the way a single-server WordPress box does. Built on infrastructure that scales.

01 · Performance

Lighthouse 98. On every page. Every day.

Next.js App Router, partial prerendering, image optimization, font subsetting. Vercel edge network means your marina visitor in Marathon gets the same <1s load as your Fort Myers walk-in.

Next.js 15 · App Router · edge runtime
AVIF image pipeline · CDN-served
Font subsetting + preloading
Performance budgets enforced in CI

Lighthouse · /inventory · mobile

Performance

Accessibility

100

Best Practices

100

SEO

◆ LCP 0.84s · FID 8ms · CLS 0.001 · all green

listing-ydv48219.html · embedded JSON-LD <script type="application/ld+json">

{
  "@context": "https://schema.org",
  "@type": "Vehicle",
  "name": "2024 Grady-White Freedom 307",
  "vehicleIdentificationNumber": "GRT40912B324",
  "modelDate": "2024",
  "fuelType": "Gasoline",
  "numberOfAxles": 0,
  "offers": {
    "@type": "Offer",
    "price": "324900.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "seller": {
      "@type": "AutoDealer",
      "name": "Fish Tale Boats"
    }
  },
  "additionalProperty": [
    { "@type": "PropertyValue", "name": "Length", "value": "31′ 2″" },
    { "@type": "PropertyValue", "name": "Engines", "value": "Twin Yamaha 300" }
  ]
}

02 · SEO + schema

Google understands your hulls as products.

Every listing renders schema.org Vehicle JSON-LD. Structured data means rich results in the SERP, price, availability, specs, and better ranking in Google Shopping and local pack.

schema.org/Vehicle on every listing
IndexNow ping on new listings (24hr avg)
Auto sitemap.xml + robots.txt
Open Graph + Twitter Cards pre-rendered

03 · Conversion

Funnel you can actually see.

Pageview to inquiry to qualified to showing to close, measured per listing and per channel. You learn which hulls convert and which just rack up pageviews. This is the funnel view Fish Tale ran; richer attribution and A/B testing are on the roadmap.

Per-listing conversion funnels
Channel attribution (organic / Boat Trader / paid)
A/B tests on listing copy + photos (roadmap)
Drop-off alerts when a high-value hull stalls (roadmap)

Funnel · Fish Tale · last 30d · all inventory

Pageview · listing

38,412 100%

Inquiry · form or AI chat

2,187 5.7%

Qualified · budget + timing

814 2.1%

Showing · booked

312 0.81%

Closed · deal signed

47 0.12%

Pageview to close · 0.12% Fish Tale · last 30d

Integrations

The tools you already use. Honestly mapped.

BoaterOS is the hub. Here is exactly what is wired today, what we proved on Fish Tale, and what is on the roadmap. No vapor.

Wired today

Live in the BoaterOS app right now.

Stripe

Deposits, POS, billing

Plaid

Bank rec

Documenso

E-sign

Supabase

Database, auth, RLS

DockMaster

One-time migration

Proven at Fish Tale

Built and run in production on our pilot dealer. Porting into the platform.

Boat Trader

Listing syndication

Google Analytics 4

Web analytics

Meta Ads

Conversion tracking

On the roadmap

Specced, not wired yet. We will not pretend otherwise.

QuickBooks / Xero

GL sync

Twilio

SMS + TCPA

Marine lenders

F&I pre-approval