Solutions/Single-location dealers
◆ For single-location dealers

Everything for a one-lot dealership. In one bill.

You run one shop. You shouldn't be juggling five vendors, two spreadsheets, and a Windows desktop DMS that times out every afternoon. BoaterOS is the whole backend, one flat monthly rate, every user included.

  • Flat $10,000/mo, unlimited users, unlimited devices
  • 6-week go-live from contract to system of record
  • DockMaster or IDS Astra migration included
  • Dedicated CSM — a real person, not a ticket queue
Who this is for

Three dealers we see every week.

If one of these sounds like you, we built and proved this migration on a live multi-location dealer. We bring that playbook to your lot.

The solo owner

40 years in, replacing DockMaster.

You've run the same Windows DMS since 1998. The sales manager keeps a parallel Excel. The website is a frozen brochure. You want one vendor you can call, and a 22-year-old tech who can be productive on day two.

The marketing-led shop

40–60 new hulls, heavy digital.

You already pay an agency $2,400/mo for a WordPress site and HubSpot is leaking leads. You want AI handling 2am questions, listings writing themselves, and a CRM that actually knows what's on the lot.

The brokerage

50–200 used hulls, photo-heavy.

Every boat needs 40 photos, a story, a price history, and a trust signal. You're tired of paying three syndication services and re-shooting hulls that moved between brokers. One record per vessel, everywhere.

01 · Consolidate

One backend. One bill. One throat to choke.

The average single-location dealer we talk to pays 6 vendors for things one system should do. BoaterOS replaces them. No more 'which tool has the current price?' at 4pm on a Saturday.

  • Replace 5–7 SaaS subscriptions with a single line item
  • One support number — not a carousel of vendor help desks
  • Data lives in one place, migrations don't drop
  • Net savings for most Dock customers: $1,800–$3,200/mo
Before · 6 vendors
DockMasterWordPress + pluginHubSpot StarterMailchimpBoat Trader manualYachtWorld manual
After · 1 platform
BoaterOS · Dock $10,000 / mo
Boat Companion
harborline-marine.com · live
Looking for a center console under $200k, room for the kids.
Three on the lot right now. Top match: 2022 Robalo R272 — $189,500, 8-person seating, twin Yamaha 200s, 124 hours.
Financing?
Trident Marine: 7.49% APR / 15 yr = ~$1,680/mo with 20% down. Pre-approval takes 3 minutes — want the link?
◆ Lead #4,218 · auto-created · TCPA ✓
02 · AI included

The AI layer, on the Dock tier.

Single-location dealers don't pay extra for AI. Every BoaterOS account runs on one AI gateway, with manufacturer-knowledge chat live today. The Boat Companion, Comparisons, and Listing Copy were proven at Fish Tale, where that AI stack drove a 47% increase in qualified leads. We bring the same stack as the website SKU lands them on your lot.

  • Manufacturer-knowledge chat, live today
  • AI Boat Companion, proven at Fish Tale on buyer questions
  • AI Listing Copy: the same engine that wrote Fish Tale's hulls
  • No add-on fees, no per-seat AI pricing
03 · Timeline

Six weeks. Not six months.

Most DMS migrations take a quarter. Ours target six weeks because we built the playbook on a live, multi-location dealer. A single-location migration is a pattern, not a project. We bring the playbook, you bring the data.

  • Kickoff to go-live in a typical six weeks
  • Parallel run weeks 3–5 — no downtime
  • Staff training baked in, not an upcharge
  • You keep every customer record, every photo, every WO
6-week Gantt · typical single-location
WK 1
Discovery + data audit
WK 2
Schema mapping
WK 3
Parallel run
WK 4
Website cut
WK 5
Staff training
WK 6
Full cut
Contract signed → System of record
Pricing

One tier. One price. Unlimited everything else.

Built for single-location
Dock
$10,000 / mo · single location, ≤150 hulls

The only plan a one-lot dealer needs.

Book a demo See full pricing
  • Core modules: Inventory, CRM, Service, Parts POS, Accounting, Portal
  • AI runs on a single gateway: knowledge chat live, the Companion proven at Fish Tale
  • Next.js website rebuild, SSR, schema.org
  • DockMaster or IDS Astra migration included (one-time import)
  • Unlimited users, unlimited devices
  • Business-hours support, dedicated CSM
  • TCPA + SOC 2 + WCAG 2.0 compliance
  • 30-day money-back guarantee
◆ Customer voice
"We ran on DockMaster for 22 years. Six weeks after we signed with BoaterOS, my sales manager stopped keeping the parallel spreadsheet. That's the moment I knew it was real."
TH
Tom Harrow
Dealer Principal · Harborline Marine · Mystic CT
Integrations

The tools you already use. Honestly mapped.

BoaterOS is the hub. Here is exactly what is wired today, what we proved on Fish Tale, and what is on the roadmap. No vapor.

Wired today
Live in the BoaterOS app right now.
Stripe
Deposits, POS, billing
Plaid
Bank rec
Documenso
E-sign
Supabase
Database, auth, RLS
DockMaster
One-time migration
Proven at Fish Tale
Built and run in production on our pilot dealer. Porting into the platform.
Boat Trader
Listing syndication
Google Analytics 4
Web analytics
Meta Ads
Conversion tracking
On the roadmap
Specced, not wired yet. We will not pretend otherwise.
QuickBooks / Xero
GL sync
Twilio
SMS + TCPA
Marine lenders
F&I pre-approval
◆ Next step

Run the whole shop on one system.

30-minute demo. Bring your current vendor list — we'll map what BoaterOS replaces and what stays, with numbers.