If one of these sounds like you, we've done this migration before. Probably twice this quarter.
You've run the same Windows DMS since 1998. The sales manager keeps a parallel Excel. The website is a frozen brochure. You want one vendor you can call, and a 22-year-old tech who can be productive on day two.
You already pay an agency $2,400/mo for a WordPress site and HubSpot is leaking leads. You want AI handling 2am questions, listings writing themselves, and a CRM that actually knows what's on the lot.
Every boat needs 40 photos, a story, a price history, and a trust signal. You're tired of paying three syndication services and re-shooting hulls that moved between brokers. One record per vessel, everywhere.
The average single-location dealer we talk to pays 6 vendors for things one system should do. BoaterOS replaces them. No more 'which tool has the current price?' at 4pm on a Saturday.
Single-location dealers don't pay extra for AI. The Companion, Comparisons, and Listing Copy ship with every tier. The same system that gave Fish Tale a 47% lift in qualified leads runs on your lot on day one.
Most DMS migrations take a quarter. Ours take six weeks because we've done this migration. A single-location migration is a pattern, not a project. We bring the playbook, you bring the data.
The only plan a one-lot dealer needs.
"We ran on DockMaster for 22 years. Six weeks after we signed with BoaterOS, my sales manager stopped keeping the parallel spreadsheet. That's the moment I knew it was real."
BoaterOS is the hub. Everything else connects to it — and you keep the partners that actually matter to your business.