We ran a 60-day bake-off between four frontier models across 18,000 real dealer conversations. Latency, cost, lead quality, and one uncomfortable finding.
Every dealer knows spring is busy. Here is the shape of it across 42 dealerships — with the two surprise micro-seasons nobody talks about.
The schema most dealer websites are missing is worth 12-18% more organic traffic. A code-level walkthrough with copy-paste JSON-LD.
We priced BoaterOS flat-per-dealership from day one. Here is the math, the customer research, and why we turned down a $2M ARR deal that wanted per-seat.
Forty-two migrations, 12,000 hulls, zero lost records. The playbook, the edge cases, and the one field we still cannot auto-map.
Most AI case studies are marketing fiction. Here is how we actually measure whether the AI Companion is closing deals, split by channel and cohort.
We audited 240 dealer websites. These six mistakes show up everywhere, cost leads, and take a weekend to fix. Screenshots included.
Stripe Terminal integration ships today. Plus warranty claim filing from the service bay, a rebuilt parts catalog, and four dealer-requested improvements.